What drives us to blaze new trails is sports marketing is turning everyday events into exceptional experiences and to distinguish our community as a leader in event development and tourism. With these events comes tourism dollars, entertainment, and media attention. When we succeed, so do our local youth programs, businesses and area families. With the support of the North Platte/Lincoln County Visitor’s Bureau and our local sponsors, the North Platte Area Sports Commission can play for our community. The North Platte Area Sports Commission is in partnership with Sports Nebraska and the Sports ETA: Sports Events and Tourism Association.